SG Digital

SG Digital launches ‘next level’ scorecards Match HQ

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’.

Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients deep data ‘scoreboard widgets’ which display real-time match information, driving further audience engagement through ‘play-by-play animations, commentary, and in-play team and player statistics’.

The Nasdaq technology group details Match HQ as a major product launch for the OpenEngage branch of its OpenSports division, which aims to deliver new immersive engagements strengthening audience interaction across its multi-channel sportsbook network servicing digital and retail disciplines.

The launch, said SG Digital, expands the offering from its Red7 studio, well-known for its innovation in established betting markets like the UK. Match HQ also offers a great fit for the burgeoning U.S. region, presenting live data on some of the market’s biggest sports, including football, basketball, baseball and tennis.

Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “We’re ramping up our U.S. sports betting presence with the launch of Match HQ under the OpenSports umbrella, and this is a big win. More importantly, we’re shaping the betting experience to be seamless and intuitive for the end-user. When punters have this information at their fingertips, it makes for a better experience, plain and simple.”

Match HQ scoreboards are now live with Caesars Entertainment, with SG Digital expecting more partners to follow suit in the coming weeks.

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