Sportradar & PlaySight to disrupt Belgian EMBL basketball

A three-way tie-up is set to disrupt Belgian basketball viewership, with global sports data firm Sportradar partnering with video analytics firm PlaySight and the EuroMillions Basketball League (EMBL), Belgium’s highest level of professional basketball.

Moving forward all EMBL syndicated games and content will be produced and distributed utilising PlaySight’s Smart AI and automated production sports technology through Sportradar OTT.

The content partnership aims to deliver Belgian basketball audiences new viewing experiences, as fans will be further engaged with automated graphics from LIGR (Live Graphic Systems) embedded across all EMBL games.

“We believe that this will be a blueprint for other professional leagues across the world,” said Wim Van de Keere, the General Manager of the EMBL.

“We can’t wait to get started on this new collaboration for next season and have carefully selected best-in-class partners with the capabilities offered by Sportradar, PlaySight and LIGR. Beyond the enhanced viewing experience, we look forward to adding real-time video for coaching and instant replay purposes for our referees to further enhance the quality of our basketball. It will also open up additional commercial opportunities for the clubs and the league.”

The partnership will see PlaySight’s Smart AI camera technology installed across EMBL arenas, enabling full-service production at a much more efficient and affordable level.

Supporting viewership innovation, PlaySight’s cameras also provide real-time video for officiating and instant replay, as well as video breakdowns for coaches on the sidelines.

“Our AI and connected camera platform are proving to be a great fit for leagues looking to provide the best possible service while also improving operational efficiency,” said PlaySight CEO Chen Shachar.

“Our technology, which we have branded the SmartCourt, truly does get smarter over time – backed by an AI platform, we get better at streaming, tracking and capturing each sport with every dribble, pass and shot. We are also providing an entire ecosystem for all of the league’s stakeholders – broadcasting, coaching, officiating, and more. This partnership will also enable the EMBL to reach its fans in new and innovative ways with more content and highlights.”

The live video feed from PlaySight will be distributed via Sportradar OTT to drive fan engagement and maximise betting opportunities.

Sportradar OTT streams over 50,000 live sports events globally, delivering more than 50,000,000 video sessions a month to upwards of 100 partners all over the world.

Felix Blank, Sportradar’s Director, Digital Platforms, said: “PlaySight’s live and on-demand video capabilities will integrate seamlessly with the Sportradar OTT platform, improving operational efficiency while ensuring fans enjoy the best possible experience when watching the EuroMillions Basketball League live or on demand.

“Sport is all about the relationships fostered with fans and we can’t wait to help that process for the EMBL by combining top-quality video production with innovative data products to ensure a best-in-class OTT offering for the league and its follower.”

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