SBC News Voice of the Sports Betting Industry
Betano, the pan-European online sportsbook brand of Stoiximan Group has announced its first Portuguese football sponsorship, becoming principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga).
Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania.
Presenting its new shirt sponsor to Portuguese media, SC Braga governance confirmed that Betano would act as the ‘arsenalistas’ principal partner until 2022.
SC Braga joins the growing sponsorship family of the Betano/Stoiximan Group that includes among others VfB Stuttgart in the German Bundesliga, Olympiacos FC, PAOK FC and OFI FC from Greece’s top division, Apollon Limassol in Cyprus and Universitatea Craiova in Romania, as well as the International Olympic Academy and many Olympic gold medalists and athletes.
SC Braga and Betano have chosen not to disclose sponsorship terms, however, the Primeira Liga football club has confirmed that the Betano agreement will see the brand promoted across its B-team and under-21 sides.
Backing Betano as lead sponsor, SC Braga President Antonio Salvador said: “We were impressed with Betano’s approach and quickly realised that he would be the ideal partner for our club. As it is known, SC Braga understands that the visibility of the front of his jersey has great value, moreover, recognised by the market analysts, and Betano had a very clear perception of the projection that SC Braga has and the return it can give ”
Panos Konstantopoulos Betano’s CMO added on the deal: “As an international company with a local approach and a long term vision in all of our partnerships we develop strong bonds with the people and the local sports teams. In this spirit we sponsor Sporting Clube de Braga, a team with a long history in Portugal, that will join our Group`s prominent sponsorships family. We aim to give back to society by becoming active in social responsibility initiatives, which can cultivate the spirit of fair-play and ethics in football as we do in every of the 6 countries that we operate.”
