Dafabet nets ‘principal sponsorship’ for Canaries EPL return

Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’.

Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits.

Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as principal sponsor of the Canaries.

Securing a ‘landmark deal’ for Norwich City’s Premier League ambitions, Ben Kensell,  Norwich City Chief Operating Officer, said:

“This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the club has ever had by some way, the partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club. Something we are constantly striving to be in everything we do”.

As an online bookmaker, Dafabet has maintained one of UK betting’s most active football sponsorship portfolios, having acted as shirt sponsor of  Sunderland AFC, Burnley FC, Aston Villa and Fulham FC .

Furthermore, in 2018 Dafabet would renew its ‘legacy sponsorship’ with Celtic FC, maintaining its presence as official shirt sponsors of the Glasgow football club until 2025.

Dafabet chief executive Dimitris Karatzas said: “Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier League, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship.”

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