188BET advances its South American profile, confirming that it has become a ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro.
Issuing a statement on its website, the Belo Horizonte football club has communicated that it has agreed on a ‘commission-based partnership’ referring customers to the online bookmaker.
Atlético Mineiro further details that the 188BET brand will hold no match day presence or sponsorship profile, as the partnership will be maintained on a digital basis.
At present, Brazilian sports clubs have approached bookmaker partnerships with caution, as national stakeholders wait for further clarity on the mandate of the Senate approved Bill MP-846, which has drafted ‘initial provisions’ for a regulated sports betting framework (yet to be finalised).
Brazilian news sources report that Atlético Mineiro becomes the eighth Brasileirao Serie A football club to form a betting partnership/sponsorship since the start of 2019.
To date, Brazilian football has seen tie-ups between CasadeApostas.com and Santos, Botafogo, Cruzeiro and Bahia, whilst European operator NetBet has partnered with Fortaleza and Vasco de Gama.
This May, Sao Paulo ‘Big 4’ football club Corinthians announced that MarjoSports would be featured as its new shirt sleeve sponsor.
188BET communicates its first significant marketing update, since announcing its departure from the UK and Irish online betting markets during Q1 trading.
The online shut down its UK & IRE operations stating that it had undertaken a ‘commercial decision operating in a very competitive marketplace’.