New industry incumbent BetWarrior has teamed up with Danish digital product studio Shape (Shape.dk) to launch its fully native, mobile-first gaming platform, meeting Apple’s strict new guidelines for indexing on its App Store.
BetWarrior details that its mobile platform has been launched for LATAM markets, as the business seeks regional operator partnerships.
Working with development studio Shape, BetWarrior details that it has delivered a mobile platform ‘100% focused on customer experience with no legacy restrictions’.
Morten Tonnesen, co-founder and CEO of BetWarrior, said: “Apple’s new guidelines will create difficulties for operators stuck on legacy platforms that lack the agility to adapt. This is a constant theme for those looking to enter newly-regulating markets across the world.
“This is why we have invested heavily, and worked closely with Shape, to build a new type of gaming platform that is native mobile and can deliver a much richer customer experience – the same goal that Apple has with its new guidelines.
“With our platform already live under the BetWarrior brand, we are looking forward to growing both our consumer and B2B footprints over the coming months.”
In its product notes, BetWarrior outlines that the platform has been built mirroring an adapted version of the Shape-provided platform currently operating at scale with the Danish government operator Danske Spil.
This June, BetWarrior announced strong progress on its enterprise ambitions, with the betting group confirming that it had teamed up with Stockholm listed technology group Kambi Plc as lead betting systems provider.
Backing BetWarrior ambitions, Nicolas Linde, partner at Shape, said: “The recent announcement from Apple has rightly caused concern among those operating legacy products that will fall foul of the new guidelines.
“But this change is not a great surprise for us at Shape. Apple has previously indicated a preference for native applications, and we believe the medium offers a more immersive experience for the player.
“This is why we have focused on building a best-in-class native mobile application for the igaming sector, and we are delighted to see it rolled out by such an innovative and exciting new partner as BetWarrior.”
BetWarrior was founded by former PokerStars executives Morten Tonnesen and José del Pino with the aim of creating a mobile-first gaming platform, seeking to attract major investment from both within and beyond the gambling sector.