Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency.
The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide.
Following a £40 million makeover, Buzz Bingo is the new brand identity of Gala Leisure, the former retail bingo operating unit of Gala Coral UK, a division sold to private equity fund Caledonia Investments in 2015 for £250 million.
Led by new Chief Executive Chris Matthews, a rebranded Buzz Bingo would relaunch nationwide in October 2018 seeking to attract new audiences to UK bingo.
Speaking to PR Week, Chris Matthews commented on Buzz Bingo plans – “Our focus is always on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from,”
“We’re very excited to welcome Hope&Glory to the team and can’t wait to get working on some new campaigns.”
Hope&Glory is recognised as one of the UK’s leading PR agencies, specialising in retail communications for large scale enterprises and marketing campaigns.
The London agency has worked and represented for numerous UK top spend advertisers including – Adidas, IKEA, 02, Argos and UBER Eats.
Backing Buzz Bingo, Hope&Glory PR director Laura Silbey added: “It’s an exciting time to be working with Buzz Bingo and we’re looking forward to collaborating to make the brand – and the game of Bingo – more famous among a wider audience.”