Income Access (Paysafe Group) announces a ‘major coup’, confirming that it will power the relaunch of The Stars Group Inc’s affiliate marketing programme – ‘Stars Affiliate Club’.
Relaunching its affiliate marketing services, the ‘Stars Affiliate Club’ will house affiliate marketing inventory for the flagship Stars Group properties of PokerStars, PokerStars Casino, Full Tilt and BetStars.
Income Access forms a comprehensive partnership with Stars Group, which sees the Toronto TSX firm launch ‘unified affiliate programme’, supported with Income Access’ affiliate platform, player reporting provisions and campaign monitoring solutions.
Backing Income Acess, Jason Prasad, Department Head of Affiliates at The Stars Group, said: “We believe Stars Affiliate Club is the first programme of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”
The update sees Income Access maintain its position as the leading affiliate software supplier for industry incumbents, servicing tier-1 operators such as Betfred, Bet Victor, Ladbrokes Coral and Jackpotjoy.
Tara Wilson, SVP and General Manager at Income Access, said: “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility,
represents a landmark occasion for Income Access. Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”