Fair play’ online casino PlayOJO has launched its new UK £10 million advertising campaign ‘Thumbs Up OJO’ across TV, radio and digital platforms.
The campaign sees PlayOJO continue to promote its commitment towards ‘fair play’ and ‘fair treatment’ of players, operating as an online casino ‘with no wagering requirements whatsoever, no minimum or maximum withdrawals and where players receive money back on every bet, win or lose’.
Launched in 2017 by operating company Maple Marketing, PlayOJO has branded itself as a ‘challenge brand’ for the online casino sector, seeking to gain market share by providing the ‘fairest proposition’ online gambling proposition.
The ‘Thumbs Up OJO’ campaign is directed Djawid Hakimyar (previous work includes Mercedes and Purple Bricks) and features Royal Shakespeare Company actor, Joshua McCord.
Peter Bennett, Head of Brand Marketing at PlayOJO, said: “Our latest integrated campaign reinforces our core brand proposition that PlayOJO is the fair online casino with no wagering requirements, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.
“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.
“We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UKs most recognised online casino brand by 2021.”