Raketech ups Finnish sports profile acquiring TVmatsit

Michael Holmberg – Raketech

Stockholm-listed industry affiliate marketing network Raketech Group Plc has moved to expand its presence within Finland, acquiring legacy sports listings portal – Tvmatsit.com.

Updating investors, Raketech confirms that it has secured an x5.2 EBITDA transaction, valuing TVmatsit.com at a purchase price amount of €1.6 million.

In addition, Raketech will enhance its acquisition offer, with a further €300,000 in incentives to be rewarded over a 24-month period, pending agreed-upon performance targets.

Confirming the acquisition, Michael Holmberg Chief Executive of Raketech noted clear organic synergies between Tvmatsit.com and the firm’s active European sports portfolio which currently operates  – TVmatchen.nu (Swe), TVsportguide.com (UK), TVsporten.dk (Den), TVsportguide.de (Ger), TVkampen.com (Nor) and Esportsguide.com (Global).

Considered one of Finland’s most trusted sports news publishers, TVmatsit generates its traffic organically by delivering a complete guide to sports broadcasting in Finland and through a successful media buying strategy.

Raketech informs that the founders of TVmatsit.com will continue to run the product post-acquisition, and also integrate successful aspects of the platform and media strategy across Raketech’s key markets.

Michael Holmberg, CEO of Raketech, said: “We are pleased to acquire TVmatsit.com, a product which complements our existing range of online sports listing platforms. The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland. We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”

Check Also

Aspire

BtoBet and Aspire: Mixing emerging market strength with mature market clout

BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found …

PrincessBet calls for UX upgrade powered by Pronet  

Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by …

22BET signs Paris Saint-Germain betting partnership

African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see …