ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory.

Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games.

ISG details that it will handle geo-targeted matchday advertising for a number of La Liga’s highest profile matches, which will feature FC Barcelona, Real Madrid and Atletico Madrid.

Supporting its partnership, London-headquartered ISG will work with its ‘preferred partner agencie’s, Lagardère Sports and Sportseen, on the sale and distribution of pitch-side advertising rights.

“We are delighted to have strengthened our virtual rights portfolio adding LaLiga to the assets we already operate extensively in Serie A and Formula One,” Tony Ragan, joint chairman of ISG. 

“We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.”

Backing the agreement, Julian Fernandez, commercial director of Mediapro Media, added: “They understand the value of LaLiga and the importance of building strong relationships with brands in each of the regions. We see this as a re-setting of these markets and are very excited about what can be achieved.”

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