Degree 53 promotes trusted hand Chris Benstead as new digital director

Industry development, design and innovation studio Degree 53 has confirmed the promotion of Chris Benstead to the leadership position of Digital Director.

Benstead has formerly served as a lead digital strategist for Degree 53 since the firm’s foundation in 2013, advising on key client accounts and project strategies.

The promotion sees Degree 53 task Benstead with leading day-to-day digital delivery for clients and working alongside the commercial team and prospective clients to ensure they get the most out of their digital strategy.

Commenting on the update, Chris Benstead, Digital Director at Degree 53, details: “I have been working at Degree 53 since our launch and I’m excited at this opportunity to continue the great work our team has been producing over the years. It’s amazing to see how our company has grown and developed since we first started.

“I am lucky enough to see the work the team produces every day for our clients and am excited to help us progress and to lead the team to new opportunities.”

Benstead brings over 10 years of digital experience, having previously worked at Betfred and HP, with Degree 53 highlighting his background in the ‘identification of the client core business requirements and understanding how and where value can be added through digital dynamics.

Backing the appointment ofBenstead, Andrew Daniels, Managing Director at Degree 53, says: “I’m excited that Chris is stepping into this role and will no doubt do a fantastic job, leading the company to deliver great projects. Degree 53 has been going through major growth, which led us to taking two directions as a business – providing core services to our clients and building our own products. Chris’ role is to ensure we have a director focused 100% on the client side of the business, providing support to the wider team. These two areas have attracted talented individuals for a variety of roles. We pride ourselves in our technical expertise and skill set, and it’s reflected in the type of work we get. I’d like to congratulate Chris on behalf of the whole company and look forward to reaching new milestones with Degree 53.”