SBC News Voice of the Sports Betting Industry
SBC’s marketing and player acquisition vertical – AffiliateINSIDER has confirmed that figurehead TEDx speaker and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum.
With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0.
She has advised many of the world’s leading brands and business leaders, including Richard Branson, O2, Orange, Accenture, PA Consulting, Arsenal FC and Harrods.
Lee-Ann Johnstone, AffilliateINSIDER founder and CEO, said: “I’m delighted to have secured Katie as our Keynote presenter. She is a high-profile and experienced digital marketing expert. Her expertise will help deliver fresh insight on how online marketers in the igaming industry can harness the power of digital and AI to transform their digital and acquisition strategies. In a bid to add more diversity to our speaker line up, we are delighted to have been able to secure her expertise to address the digital marketers who are in attendance at this year’s Digital Marketing Forum.”
The igaming industry is undergoing an AI and digital marketing transformation, driven by a need to offer customers the ultimate personalised experience and better targeting for improving campaign ROI under stricter regulations. King will discuss how digital and AI can impact acquisition marketing and igaming business functions, and the actions which companies can take today to grow, survive and thrive.
King added: “I’m really looking forward to delivering the Keynote presentation at the Digital Marketing Forum. I’ll be sharing many of the invaluable insights gained from the deep research conducted for my book just published on AI and the new marketing paradigm. Football is in my DNA and I’ve worked with sports clubs as well as affiliate marketers, so it promises to be a very relevant and current session.”
Produced in partnership with SBC Events, the Digital Marketing Forum will take place on Thursday 21 March, as part of the second full day of the Betting on Football conference, which runs from 19-22 March at Chelsea FC’s Stamford Bridge stadium.
King joins an impressive group of thought leaders and digital experts that make up the speakers list for the event, including Customer Devoted founder James Sandberg, Square in the Air Director Robin Hutchison, Blueclaw Marketing Director Martin Calvert and Pinnacle Head of Content Marketing Benjamin Cronin.
