As anticipated Nasdaq gambling technology group Scientific Games Corporation (SGC) has announced a major supplier win, confirming that it will takeover the management of the Turkish IDDAA sports betting concession, in partnership with Turkish media conglomerate Demirören Holdings.
Servicing 5,300 Turkish retail betting points, SGC and Demirören have established new joint-venture ‘Şans Girişim’, the company which will operate the ten-year exclusive IDDAA contract awarded by Turkey’s Sportoto Organisation.
SGC and Demirören takeover the lucrative contract from incumbents Intralot and Turkcell’s joint venture ‘INTELTEK’, which has operated the IDDAA concession since 2004.
The partnership will see SGC act as lead technology supplier to Şans Girişim, providing IDDAA with new central systems provisions, operating software, in-shop terminals, risk management and retail maintenance.
Updating the market, Barry Cottle, Chief Executive & President of Scientific Games, stated that the US technology group had significantly expanded its European footprint securing – ‘Europe’s largest state-sponsored sports betting market and among the top three in the world in sales’.
“On behalf of our joint venture with Sans Digital, we are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey.” Cottle detailed in a statement to investors.
“This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through a collaboration between Scientific Games’ Lottery and Digital groups. We are honoured by the trust given to us by Sans Digital and the Government of Turkey.”
Sinan Oktay, Board Member of Sans Digital, detailed that the SGC and Demirören partnership represented a new chapter for Turkish sports betting in which it will deliver improved products and better value to Turkish sports consumers.
“Demirören Holdings is a family-run conglomerate which holds leading positions in energy, media and real estate and has set a goal to be a leading player in technology and digital services. We believe that gaming is heavily dependent on technology and that this deal is an important first step towards our goal. After evaluating many of the leading companies in the global sports betting industry, we selected Scientific Games as our ideal partner.”
“Our decision was based on their proven track record in both retail and interactive sports betting, and their ability to provide us with a best-in-class and fully-integrated offering that included risk management services. We value Scientific Games’ commitment to helping us grow the Turkish market and look forward to our long-term partnership,”