Eurobet rolls out Kiron & Highlight Games ‘SOCCERBET’ augmented Serie A virtual game

Steven Spartinos – Kiron Interactive

Industry virtual games supplier Kiron Interactive has in partnership with Highlight Games launched Highlight’s unique virtual video football game ‘SOCCERBET’™ with Italian legacy bookmaker Eurobet.

Eurobet becomes the first European incumbent to launch a SOCCERBET virtual sports game developed by Kiron in partnership with gaming ‘real-time’ development studio Highlight Games, featuring exclusive Serie A achieve footage and simulations.

Updating the market, Kiron details that SOCCERBET will be an exclusive product, servicing Eurobet’s 850 retail betting points.

Steven Spartinos, Chief Executive of Kiron Interactive, underlines the importance of SOCCERBET’s first retail-level launch, as a key commercial directive for 2019.

“Kiron has developed a great pedigree in the Italian market especially with our virtual racing games which are regarded as the leading games by operators in the market.

“Our partnership with Highlight Games allows us to strengthen our position in the market, bringing together the best in platform, technology and innovation, in servicing this football-mad market with a unique ‘Bet on Highlights’ football offering.SOCCERBET™ is sure to prove popular with players throughout the country.”

Carlo Di Maio – Eurobet

The Kiron-Highlight Co-developed SOCCERBET™ title has been approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli, and allows Kiron to expand its position as Italian betting’s leading virtual sports provider, a market its has serviced for the last five-years, supplying content to the market’s leading operators.

Carlo Di Maio, Sportsbook Director at Eurobet, added: “We have a large following of football fans across our players and we know our latest launch of SOCCERBET will have them very excited.

“SOCCERBET™ features the highlights of Serie A games, including Italy’s most popular teams.  We are delighted to be working alongside respected industry names like Kiron and Highlight in delivering SOCCERBET™ to our customers.”

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