Better Collective makes its ‘Knowledge Play’ with launch of US Intelligence Network

Stockholm-listed Better Collective AB has continued its US strategic drive after announcing the launch of its ‘state-specific intelligence network’, which will support the growth of US flagship property – US-Bookies.com.

In its press notes, Better Collective said that it has launched a series of websites, detailing acute state specific gambling information, which will act as the foundation of Better Collective’s US intelligence network.

During Q3 2018 trading, Better Collective launched its first dedicated US property – US-Bookies, detailing that its new asset would deliver US sports consumers the ‘most comprehensive coverage’ of legalised US betting jurisdictions.

The foundation of Better Collective’s US intelligence network sees three information portals go live for the states’ of New Jersey – www.bet-nj.com, Pennsylvania – www.bet-pa.com and West Virginia – and www.bet-wv.com

Updating the media, a Better Collective industry spokesperson noted: “A total of $909,700 was waged in New Jersey during the last quarter of 2018. We expect online betting to continue its rapid growth and are committed to providing a convenient online tool to locate New Jersey’s top-rated sportsbooks and casinos.

“Bet-NJ.com also offers gambling intelligence, such as ratings and step-by-step guides, and unique promotional codes that unlock exclusive benefits for each platform to create a one-of-a-kind betting environment. Through our hub – www.US-Bookies.com – we will offer similar experiences for those in other states where gambling is legal.”