Playtech BGT moves beyond the bonus with ‘Level-Up’ gamification programme

Eoin Redmond – Playtech BGT

Playtech BGT Sports has announced the launch of its ‘Level-Up’ gamification program, seeking to enhance its partner customer engagements, loyalty and retention dynamics through real-time rewards.

Updating the market, Playtech BGT details that it has delivered the best-in-class gamification program for its clients, who moving forward will be able to enhance their market offerings with ‘Level-Up engagements’ including – time-sensitive incentives, betting missions, trophies and engagement triggered prizes.

The Level-Up programme has been co-developed in partnership with Tel Aviv gamification studio Captain-Up, as Playtech BGT states that it will deliver new customer engagement dynamics to standardise sports betting customer loyalty programmes.

Backing the launch of Level-Up gamifications, Eoin Redmond, Sportsbook Product Director, Playtech BGT states

“Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up,  the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.”

Uri Admon – Captain Up

As co-developer of the Level-Up program,  Uri Admon, Chief Executive of Captain Up studios, details the need for betting operators to provide rewarding customers engagements/experiences, moving sportsbook beyond simple bonus promotions rewards.

“Adding an extra buzz to the sports betting experience has been a challenge and a pleasure. By giving real-time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level“ Admon details

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