SBC News Voice of the Sports Betting Industry
Betsson AB European racing property RaceBets has moved to strengthen its customer engagement dynamics, integrating Colossus Bets jackpots market capabilities.
Moving forward, RaceBets customers will be able to wager on new Colossus multi-leg pools markets, boosting their RaceBets daily raceday coupons.
Acquired in 2016 by Stockholm listed Betsson AB for €34 million, RaceBets offers European racing’s most comprehensive wagering portfolio featuring horseracing markets from the UK, Ireland, Australia, France, South Africa, United Arab Emirates, Japan, USA, Germany and Sweden.
RaceBets’ Managing Director Alex Haig, said, “We are pleased to announce our partnership with Colossus, which aligns with our mission to offer the best and most comprehensive online horse betting experience. Colossus racing pools, with their substantial prize guarantees and competitive take-out rates, offer stand-out value to bettors and we therefore expect the product to appeal to our core demographic and beyond.”
The partnership sees Colossus Bets announces its second major commercial partnership of 2019, with the ‘next generation’ pools provider detailing that it has secured totalizator licence with the Oregon Racing Commission significantly expanding its US profile.
Colossus Bets’ COO, David O’Reilly, commented, “This is an exciting development for the Colossus network given RaceBets’ pedigree as a specialist racing operator. Since the launch of our British and Irish racing jackpots last July, we have consistently beaten our competition in terms of dividends and user experience, so widening our distribution is the inevitable next step in the journey.”
