JVM Hamburg flips the script on Tipico’s Bayern connections

DACHS region online bookmaker Tipico Sportwetten has this weekend launched its new multi-channel advertising campaign, seeking to boost its brand profile and coverage for the second half of the 2018/19 Bundesliga Championship.

The campaign titled ‘Nur wer mitspielt, ist mittendrin –Those who play are in the thick of it’ debuted this weekend during the live broadcast of Tipico sponsored FC Bayern Munich’s 3-1 win over 1899 Hoffenheim.

Co-developed by Hamburg creative agency Jung von Matt (JVM) and Berlin-based studio ICONOCLAST as production lead, Tipico’s new campaign sees the DACH betting group flip the script on its Bayern Munich connections.

Undertaking a new creative direction, JVM has chosen to move the bookmaker away from utilising brand ambassadors such as Oliver Khan to promote Tipico markets and services.

Instead, Tipico’s first HD campaign chooses to focus on reflecting Bayern fans raw match-day passions and emotions.

“The campaign is reinforcing the emotions of live football, which can bring fans closer to the game with the bet,” explains  Marlon van der Goes, Chief Commercial Officer at Tipico.

“We are here to maximize the excitement for our customers, as we are the number one bookmaker in Germany providing the best sports betting experience.”

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