Betsson AB appoints ‘Strategy Pro’ Peter Frey as group Product/Tech lead

Peter Frey – Betsson AB

Merging the executive positions of Chief Product and Technical Officer, Stockholm-listed online gambling group Betsson AB has confirmed the appointment of Peter Frey to its corporate leadership team.

A seasoned technology and digital strategy expert, Frey joins Betsson’s executive team from Bonnier Group, Scandinavia’s largest media publishing group, where he most recently served as Chief Technical Officer (2016-2018).

Confirming the appointment of Frey as combined ‘CPO & CTO’, Betsson governance highlights the executive’s extensive track-record in delivering successful projects, noting his success at transforming Swedish newspaper – Aftonbladet into Sweden’s most visited website.

Frey who is set to join the Stockholm enterprise within the coming months will be a key stakeholder in Betsson’s ongoing transformation programme, executed in 2018 by Betsson Chief Executive & Chairman Pontus Lindwall.

In its update, Betsson confirms that Frey will work closely with new Chief Commercial Officer Ronni Hartvig on undertaking ‘business prioritisations’ as well as gaining a strategy and operations overview.

Updating the market,  Jesper Svensson, CEO of Betsson Operations said, “Throughout his career, Peter has shown that he can deliver highly user-centric products and is, therefore, a perfect match for Betsson. With fewer layers in the organisation we know we can be more efficient, as we did with the successful merger of Marketing and Commercial a while back. At the end of the day, it’s all about efficient delivery of business driven initiatives. Holding the combined CPO/CTO role, Peter Frey will be able to balance capacity changes and ensure swift delivery of improvements to our customer experience.”

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