Kiwi legend Rebecca Smith joins COPA90, leading upcoming ‘female football drive’

COPA90 the world’s leading youth football brand has appointed former New Zealand international, Rebecca Smith to serve as its first ‘Global Executive Director of the Women’s Game’.

Smith, a former FIFA Women’s World Player of the Year nominee, will oversee the development, integration and distribution of women’s football content across COPA90 domains.

Furthermore, Smith will be tasked with leading a COPA90’s digital drive, aimed at increasing visibility, engagement and knowledge of women’s football, as the youth brand builds up momentum and coverage for this summer’s FIFA Women’s World Cup in France.  

Commenting on joining COPA90’s executive team, Rebecca Smith told the Sport Industry Group:

“Football is so much broader, deeper, more diverse – and, simply put, better – than what we currently see in the media.

“With COPA90 committing the same gravitas to the women’s game, the world can see that not only some of the world’s best football is played by women, but that the women’s game also offers some of the most inspiring storytelling opportunities in sports and life.

“By inspiring, enabling and emboldening a new movement in the sport, our mission is to change the face of football.”

Check Also

Cheltenham - Copyright: argus456 / 123RF Stock Photo

SG Digital passes Cheltenham Festival test with flying colours

SG Digital, the interactive division of Scientific Games, has published its trading data from last week’s …

Bundesrat moves forward on complex German licensing framework

Germany’s sixteen federal states have approved the mandate of the ‘third amended Interstate Treaty on …

Trio charged over illegal Premier League streaming service

Three operators of a pirate streaming organisation have been issued with a 17-year jail sentence, …