Kiwi legend Rebecca Smith joins COPA90, leading upcoming ‘female football drive’

COPA90 the world’s leading youth football brand has appointed former New Zealand international, Rebecca Smith to serve as its first ‘Global Executive Director of the Women’s Game’.

Smith, a former FIFA Women’s World Player of the Year nominee, will oversee the development, integration and distribution of women’s football content across COPA90 domains.

Furthermore, Smith will be tasked with leading a COPA90’s digital drive, aimed at increasing visibility, engagement and knowledge of women’s football, as the youth brand builds up momentum and coverage for this summer’s FIFA Women’s World Cup in France.  

Commenting on joining COPA90’s executive team, Rebecca Smith told the Sport Industry Group:

“Football is so much broader, deeper, more diverse – and, simply put, better – than what we currently see in the media.

“With COPA90 committing the same gravitas to the women’s game, the world can see that not only some of the world’s best football is played by women, but that the women’s game also offers some of the most inspiring storytelling opportunities in sports and life.

“By inspiring, enabling and emboldening a new movement in the sport, our mission is to change the face of football.”