SBC News Voice of the Sports Betting Industry
BtoBet Chief Executive Alessandro Fried has stated that his firm’s executive team are monitoring Buenos Aires (Argentina) movements closely.
This December, led by BA Governor Maria Eugenia Vidal, Buenos Aires’ executive secured the votes needed to revamp the province’s gambling frameworks, passing legislation that will regulate online gambling services within Argentina’s largest province.
Fried welcomes the first initiatives to develop a safe, fair and regulated marketplace for BA consumers, aligned with BtoBet’s expanding South American online gambling profile.
BtoBet closes on a landmark 2018, in which the developing markets betting platform supplier has significantly expanded its South American/LATAM commercial pipeline, securing new lead sports betting supplier contracts with – RBS Colombia and Logrand Entertainment Mexico.
Fried comments on potential BA prospects “Our South American results have exceeded our expectancies, and the prospect of a more regulated Argentinian market is an exciting development and opportunity.”
Moving forward, Fried believes that an Argentine/BA online gambling marketplace will benefit from a ‘robust and transparent framework that safeguards the operators and end-user interests’.
Noting BtoBet’s local knowledge expertise of South American opportunities and challenges, Fried states personal excitement at a further diverse and sports-mad market opening its doors in 2019.
“Football is undoubtedly the nation’s most popular sports, and in Maradona and Messi they have two of the greatest football players of all time to grace the world. Argentinian market will surely be generating ripples of interest amongst those operators keen on further expanding their businesses in the country”
