MRG Group has confirmed that it has selected Gaming Innovation Group’s GIG Core platform solution to power its upcoming ‘GLHF.GG’ (working title), e-sports entertainment property.
During H1 2018 trading, MRG confirmed that it had invested in a joint-venture project with Stockholm-based esports publisher Gamingzone Entertainment, seek to deliver its first esports-centric property.
Updating stakeholders, MRG leadership confirmed that its GLHF.GG would be powered by GIG Core platform, tasked with delivering a tailored esports-betting provision, enhancing the venture’s value chain dynamics.
Per Norman, CEO of MRG Group, stated: “There is a massive engagement around eSports today with 200 million frequent viewers globally every day. Our ambition is to build the world’s most engaging eSports community together with Gamingzone Entertainment. Together we will offer a new community called GLHF.GG for eSports fans with a focus on entertainment, streams and betting on eSports to embody the true meaning of GLHF.GG.”
To date, little is known with regards to the GLHF.GG venture. In previous updates, MRG and Gamingzone have disclosed that they seek to deliver a next-generation platform for esports entertainment, which will feature fuse streaming, gamification and betting on eSports functions.
Last September, MRG recruited seasoned Swedish media and telecoms executive Niklas Grawé as Chief Executive of its esports venture working on project foundations with Gamingzone.
Backing initiatives Robin Reed, CEO of GiG, details: “We highly value MRG’s and Gamingzone´s knowledge and experience in both iGaming and eSports and are delighted to enter the fast-growing eSports vertical together with them, adding further scale to our ecosystem. We are looking forward to supporting GLHF.GG in our mutual strategy of offering innovative, entertaining and engaging products supporting their growth in this increasingly prominent market”.