SBC News Voice of the Sports Betting Industry
Industry risk management and jackpots insurance specialist RISQ has moved to strengthen its mobile engagement and retention dynamics, integrating Thunderbite in-app marketing solutions.
Tailored for gaming and betting Thunderbite’s in-app marketing tool increases player engagement and maximises returns across all channels reducing acquisition and player promotion costs.
Furthermore, Thunderbite’s intelligent messaging combined with in-app engagement rewards based on micro-segmentation helps operators extend playing time as well as customer frequency of visits.
Julian Borg-Barthet, Director of Business Development at RISQ, said: “RISQ’s integration with Thunderbite takes the industry to new levels of player incentives and engagement. By extending the player’s life cycle, this strong integrated suite of tools maximises in-play spend. Regulation and affiliate costs have driven acquisition cost through the roof, RISQ’s and Thunderbite’s integration helps operators to maximise ROI with existing players as well as keeping acquisition costs down”.
The Partnership sees RISQ’s jackpots combining with Thunderbite’s engagement functions, allowing for partner operators to turn jackpot incentives into additional games like memory games, code breakers and scratch cards.
The value-added CRM and messaging functionalities will allow for a ‘double hook’ which will keep players engaged creating higher levels of ROI and monetisation.
John Smith, Thunderbite Sales Director & Co-Founder said: “I am thrilled about the collaboration with RISQ. At Thunderbite we pride ourselves on having the best player engagement solution. After having spoken to RISQ, it was a no-brainer to integrate our solutions to a best in breed platform. We look forward to combining our audience engagement suite of tools with powerful marketing activities powered by RISQ’s jackpot-based insurance platform.”
