SBC News Voice of the Sports Betting Industry
Next generation i-lottery systems and lottery games provider LOT.TO has confirmed that it will utilise Betradar (Sportradar AG subsidiary) betting software services to enhance its numbers based betting solution for sportsbook customers.
In 2018, Betradar has moved to revamp its ‘numbers betting’ solution simplifying game formats whilst improving customer functionalities for its lottery components.
Updating stakeholders LOT.TO development confirms that it will utilise Betradar numbers to deliver/improve the following features ‘easily searchable lotteries, countdown tickers for all games, links to results showing every winning market and emojis that indicate hot and cold picks’.
Andrew Lindley, Co-founder of LOT.TO said: “Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player. We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”
Seeking to disrupt traditional lottery engagements, and develop new digital audiences, this November LOT.TO secured venture funding from racing systems and wagering group Sportech Plc
Backing LOT.TO initiatives, Greg Parsons, Sales Director Africa for Sportradar said: “LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of a lottery, sports betting and casino in the one single package. We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”
