SBC News Voice of the Sports Betting Industry
Gearing towards the close of a landmark year for Scientific Games Corporation (SGC), the US Nasdaq gambling technology group announces that it has completed the roll-out of its SG Digital managed-trading-services (MTS) for its Caesars contracts in New Jersey and Mississippi.
Updating the market, SG Digital completes a key delivery project for 2018, with the new sportsbook properties of Caesars NJ and MS enhanced with tailored Don Best pricing and real-time data provisions.
Christian Stuart, EVP of gaming & interactive at Caesars Entertainment, added: “With the integration of Don Best, Caesars will now be able to provide our customers with superior speed and variety in available sports betting lines, both on premise and in the Caesars Sports App.
“The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry, as this new opportunity unfolds.”
SGC governance highlights that completing the Caesar sportsbook roll-outs, represents a major milestone for the group, which this November completed the acquisition of Don Best as a new strategic asset for its US sports betting ambitions.
Commenting the update, Keith O’Loughlin, SVP sportsbook at SG Digital, said:
“This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition, and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with managed trading service delivering a complete product.
“We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.
“With the acquisition of Don Best now complete, along with the creation of our Gibraltar sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports betting experiences for their players.”
