Online betting exchange Smarkets, has appointed London based sports marketing agency Strive Sponsorship as its social media lead, seeking to enhance its brand profile and content through Twitter, Facebook, YouTube verticals.
Strive a specialist agency in engaging sports audiences, has been tasked with developing content-rich and brand enhancing campaigns for Smarkets, supporting the firm’s ongoing and future marketing initiatives.
Dan Levy Head of Partnerships and Content at Smarkets, detailed that Strive had been appointed as Social Media lead, following a rigorous tender process, with Smarkets seeking to refresh its social profile.
“Our business is built on the best technology, fairest prices, and a thorough understanding of the markets we operate in; we were looking for an agency that would match our desire for quality, informed, sports-betting content. Strive was the standout candidate, impressing us with their in-depth knowledge of sports, and dedication, and proved the unanimous choice” Levy detailed on the appointment of strive.
Led by seasoned sponsorship and entertainment executive Malph Minns (Managing Director), Strive has worked on sports coverage and high exposure campaigns for Guinness, British Airways, Team Sky and 888. Backing Smarkets initiatives, Malph Minns declared:
“Smarkets audience is smart and sophisticated, and therefore they expect informative, specialist and topical insight to support decision making when betting. We look forward to applying our specialist sports knowledge to further enrich the customer experience.”