Nasdaq-listed gambling technology and systems provider Scientific Games Corporation (SGC) has confirmed that it has completed its acquisition of US-centric sports betting data provider Don Best.
A transaction first announced on 9 October, SGC moves to significantly strengthen its US sports betting capabilities serviced by its SG Digital division.
Don Best assets and operating capabilities have been acquired to bolster SG Digital managed trading services and operations utilising its real-time sports data, for the liberalised US sports betting market.
Welcoming Don Best to SGC stables, Barry Cottle, Chief Executive Officer of Scientific Games, said, “Don Best’s world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook.”
“Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging U.S. sports betting market and beyond.”
Supporting SG Digital US expansion and capacity, Don Best will continue to be led by President Benjie Cherniak, reporting directly to SG Digital SVP of Sportsbook Keith O’Loughlin.
Cherniak commented on the update; We’re joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the Company’s already-strong portfolio of products and services. With our specialized leadership, unmatched expertise in the North American market, extensive knowledge of the region’s most popular sports, and leading trading capabilities, we will continue to augment our partners’ sports betting technology.”