Luckbox recruits Aleksandar Dimitrov as Head of Sportsbook

Esports betting platform Luckbox has appointed former Playtech product manager Aleksandar Dimitrov as its first Head of Sportsbook.

Dimitrov joins Luckbox senior management team, tasked with developing esports-specific elements and engagements of Luckbox’s planned sportsbook offering.

A 10-year industry veteran, Dimitrov holds vast product management and planning experience having served as served as Poker Product Manager for Playtech technologies, and Head of Product for Lottotech systems.

“Luckbox is a company, which is involved in all the areas I am really passionate about – gambling, software, gaming and crypto.” Dimitrov commented on joining Luckbox.

“The team in terms of talent and experience is simply amazing. Throw in the ambition that we have and our vision for the product and the market, and you can’t be anything else than pumped with excitement and motivation.”

Dimitrov will support Luckbox’s Chief Product Officer (CPO) Boris Mihov, working closely with the start-up’s development team in Plovdiv, Bulgaria.

Boris Mihov commented on the appointment of Dimitrov: “We’re working hard to build the strongest possible team – not only in terms of talent and experience but also a passion for and understanding of esports.”

“Finding someone to manage our sportsbook is a big part of the puzzle for us and to get someone of Alex’s calibre is just fantastic for our company and the rest of the team.”