Stockholm-listed Betsson AB continues to revamp its Spanish licensed online gambling property Betsson.es, confirming the effective redesign of its website for desktop and mobile utilities.
Focusing on delivering an ‘adaptive user experience’ across its core verticals, the new Betsson.es website aims to simplify user journeys, allowing for better player engagements with Betsson.es games content and inventory.
Re-launching its Spanish website, Betsson marketing detailed that it wanted to represent ‘a new image for the Swedish operator in Spain’.
‘The new site face will offer the Betsson players a much more adapted experience for each device, specifically on mobile, where it shows a much stronger usability’ – details Betsson.es on its website relaunch.
Andrea Rossi, Managing Director for Betsson Spain, commented: “The experience of the player when using our product is the key priority for us, and that is why we are delighted to be able to enhance and improve that experience for them. The new design of Betsson.es is fluid, clean and far more user-friendly now, offering limitless emotion and entertainment.”
The website revamp, sees Betsson continue to strengthen its Spanish product offering, a key initiative for 2018 and beyond.
This September, Betsson.es announced the launch of its new simplified Rewards program – Betsson Puntos, developed specifically for Spanish online gambling players.