Wynn builds sportsbook proposition with fresh-faced BetBull

Nasdaq-listed casino and entertainment operator Wynn Resorts has announced that it has entered a strategic partnership with European ‘mobile-first’ betting platform and gamification developer BetBull, who are set to develop Wynn’s sportsbook proposition.

Updating the market, Wynn has acquired a 22.5% stake in the Malta and London based operator, seeking to capitalise on developing US sports betting market opportunities.

The strategic partnership sees BetBull act as lead digital and mobile sportsbook systems supplier for Wynn’s two Las Vegas-based casino properties – ‘Wynn Las Vegas’ and ‘The Encore’.

Wynn’s partnership will surprise industry commentators, as the US casino operator chooses to develop its sportsbook proposition through one of the European betting’s younger enterprises.

Founded in 2015 by former bwin.party innovation executive Sadok Kohen, BetBull seeks to develop online betting’s ‘next generation sports betting platform’, merging free-to-play engagements with its mobile-first technology.

Both the leadership of Wynn and BetBull chose not to comment on the corporate update.