Industry next-generation platform provider BtoBet continues its African market expansion, confirming Nigerian media and communications operator Dear Group as its latest sportsbook partner.
Utilising its media and marketing channels, Dear Group will launch new sportsbook brand ‘234bet’, seeking to become a leading destination for Nigerian sports betting consumers.
234bet will be led by Nigerian media executive Raymond Dokpesi, who backs BtoBet’s technology as the optimal platform to develop the firm’s sportsbook proposition within the saturated Nigerian sports betting marketplace.
“Partnering with BtoBet and making use of their advanced platforms will enable 234Bet to place the player at the centre of its operations, offering them the best possible betting experience for all Nigerian players,” Dokpesi commented on the update.
This October, BtoBet announced the launch of its new ‘White Label Certification Program’, allowing its partners to offer turnkey sportsbook and igaming provisions to third parties.
The partnership sees BtoBet continue its 2018 commercial drive, in which the technology group has secured a number of sportsbook supplier partnerships for developing markets; including RBS Apuestalo Colombia, Logrand Entertainment Mexico and Editec Africa.