SBC News Voice of the Sports Betting Industry
Cherry AB igaming B2C subsidiary ComeOn has announced the launch of its new German online casino property – Blitzino.com.
Blitzino.com launches its services for Germany, seeking to bring ‘fast-pay and play’ dynamics to market, utilising a comprehensive know-your-customer KYC solution which will allow instantaneous gaming engagement without players having to undertake full registration processes.
Confirming the launch of Blitzino.com, Lahcene Merzoug, CEO of ComeOn, backed the firm’s new property, detailing the success of instant-play dynamics for ComeOn in established territories.
“After launching Snabbare and Hajper in Sweden and Nopeampi in Finland, our desire was to bring this business model to Germany.
As the name suggests, the experience for the customer is faster and easier than anything previously available on the market, so with Blitzino the customer can start playing instantly and access their winnings in lightning speed.”
Blitzino.com represents a major new market launch for ComeOn, a division tasked with leading Cherry AB’s online gambling B2C activities.
Last April, Cherry governance announced the appointment of Lahcene Merzoug as new CEO of ComeOn, joining the enterprise from competitor Mr Green and tasked with accelerating the division’s expansion beyond its home Nordic markets.
