Racing Post B2B launches ‘original content’ Sports API

Eugene Delaney – Racing Post B2B

The Racing Post’s B2B division has placed original content at the forefront of its new ‘Sports API’ revamp, seeking to drive consumer-to-client engagement across multiple verticals.

Launching its new API capacities, Racing Post B2B will provider original quality content on over 20 sports spanning over 5,000 events annually.

“High-quality, original content is a proven powerful tool to increase search engine optimisation, drive traffic to a website and keep consumers on a website for longer. Informing customers is key to driving betting revenue, more informed content leads to longer dwell times which in turn results in a higher average bet” details Racing Post B2B in its product update.

Boosting audience engagement dynamics, the Racing Post’s API will detail in-depth tipping advice on a number of major sporting events including Conor McGregor and Khabib Nurmagomedov UFC fight, Ryder Cup and NFL season.

Racing Post B2B will launch the Sports API at this week’s Betting on Sports conference. The three-day conference (18-20 September) takes place at London’s famous Olympia. The conference is supported by various networking events through the week and will feature vital discussions in workshops facilitated by Racing Post’s Bruce Millington and Bill Barber.

Speaking about the Sports API, Racing Post B2B Director, Eugene Delaney discussed the power of giving customers expert content to help them make informed decisions.

“High-quality content is more valuable today than ever before. With a saturated market and ease of access to opinions, it’s vital consumers gain an informed advantage from a trusted source. Our Sports API provides handwritten concise tipping content to help consumers make informed decisions on their bets.

“We’re excited to launch the product at the upcoming Betting on Sports conference. The exhibition has grown year-on-year and has become a key date in the diary for everyone in the industry. With an impressive list of speakers discussing the most pressing topics in the industry, it really has become an unmissable event.”

Rasmus Sojmark, CEO & Founder of SBC, added: “We have a great and longstanding relationship with Racing Post. Over the years the partnership has grown and is focused on developing the betting and gaming industry through news, media and events.”

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