Romanian betting group Superbet enters the regulated Polish gambling market, detailing that it will lunch approximately 50 betting points/agencies across the nation by the end of 2018.
Superbet, Romania’s largest bookmaker secured its approved Polish retail betting license in October 2017 and will become the only foreign-owned betting enterprise to compete within the Polish market.
Updating the media, Vlad Ardeleanu General Manager of Superbet Romania detailed that the bookmaker would initially expand its services within the cities of Warsaw, Katowice, Krakow, Wroclaw, Poznan and Gdansk.
A key corporate initiative for 2018 and beyond, Superbet’s Polish operations will be launched by former Fortuna Entertainment executive Aleš Dobeš, recently appointed Superbet Poland CEO.
Outlining its intent on becoming a major player within Poland, Superbet has further disclosed that it will support the launch of its betting points launching a nationwide advertising campaign featuring former Poland and Liverpool FC goalkeeper Jerzy Dudek.
Industry analysts will be keeping a close eye on Superbet’s Polish progress, as the market’s 2016 tax reform proved too restrictive for former retail incumbents Olympic Entertainment and Fortuna who withdrew from the market in 2017.
Polish market entry forms part of Superbet founder Sacha Dragic enterprise strategy to expand the bookmaker beyond its home market of Romania.
In its update, Vlad Ardeleanu confirmed that Superbet plans for further retail launches in Serbia and Slovakia, inbound for 2019.