PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies.

Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency.

Furthermore, PlayOJO marketing teams will be supported with deeper insights and customer analysis provided through Betgenius’ ‘micro-segmentation’, allowing the operator to communicate precise messaging with its customer base.

Samit Dutta, Head of Digital at PlayOJO, said: “In the last year we have grown from new kid on the block to an established brand fighting for a top five share of voice in the UK. We’ve done this by understanding the importance of retention and really caring about getting our customers to engage more with PlayOJO.

We pride ourselves in being an innovator and that is why we were keen to work with Betgenius to build industry-leading personalisation, interrogating the data available to build actionable segments and deliver dynamic ads. With all the clutter in the digital marketing landscape, it’s important to stand out and serving contextually relevant advertising gives us the cut through we need.”

The new retention drive comes after a hugely successful, year-long acquisition campaign which saw PlayOJO scale their customer base through Betgenius’ market-leading programmatic media buying services.

Josh Linforth, Business Development Director – Digital Marketing at Betgenius, said: “PlayOJO is a pioneering operator which understands that relevant, targeted messaging is now a prerequisite for retaining and driving maximum lifetime value from casino customers