Global Gaming seeks for lighter ‘SpelLandet touch’ with New Ad Stockholm

Alessandro Focardi

Online gambling group Global Gaming has confirmed the launch of its new marketing campaign developed by creative agency New Ad Stockholm promoting its new ‘instant-play’ casino property SpelLandet.

Global Gaming launches its first cross-channel advertising campaign under the creative guidance of New Ad Stockholm, one of Scandinavia’s most reputable agencies, led by Swedish marketing figurehead Joakim Jonason.

The partnership has seen Global Gaming and New Ad launch the first of its SpelLandet advertising series ‘Sometimes life is wonderful’ which will be initially promoted for a period of six weeks.

Updating the market, Global Gaming leadership details that its new SpelLandet property seeks to replicate the success of its flagship instant-play Ninja Casino brand.

Global Gaming’s Chief Growth Office Alessandro Focardi said: “After seeing Ninja Casino skyrocket to success, we realised we had a perfect opportunity to capitalise on the market and provide another exciting casino product to our users with the launch of SpelLandet.”

“While Ninja Casino offers an exciting and unique experience, SpelLandet builds on the same technology and unique features encompassed with PayNPlay, and takes a different direction, one that is slightly more lighthearted. Our tagline ‘Sometimes life is wonderful’ sums it up really well. We all deserve a bit of fun and excitement now and then, and we feel SpelLandet can help provide that.”

“We went for the very best with Joakim Jonason’s New Ad Agency. He has been behind some incredible campaigns, such as Diesel’s ‘Successful Living’. We are creating a brand that will stand out in the market and we want it to be introduced with a campaign that will leave its mark, which we know will happen with Joakim and his team.”

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