SBC News Voice of the Sports Betting Industry
Industry platform and games developer Yggdrasil is set to enter the regulated Czech Republic’s online casino market becoming a content supplier to licensed operator Tipsport.
Yggdrasil continues its regulated Eastern European market expansion, becoming a supplier to Tipsport, the Czech Rep’s biggest bookmaker, servicing 1,000 retail points and rapidly growing its online footprint.
Updating the market, Yggdrasil will launch its full portfolio of games and will enhance Tipsport online casino with its BOOST promotional tool, driving engagement via in-game tournaments, cash races and missions.
Fredrik Elmqvist, CEO, Yggdrasil, said: “In February this year we signed a deal to enter Spain, one of Europe’s fastest-growing and most exciting jurisdictions, and today we’re announcing our entry into the Czech Republic with leading brand Tipsport.
“As part of our long-term strategy, we are committed to expanding our regulated market footprint. If we feel an environment is right for our leading games and promotional tools, then we will enter it with the best possible partners. We’re excited to be going live with Tipsport and fostering a long-term partnership.”
The games are expected to go live in the Czech Republic with Tipsport in the coming months, in full compliance with the Czech Republic’s requirements.
The Czech Republic’s online regulated market came into force on 1st January 2017, following the introduction of a new Gambling Act. The market generated €1.58 billion in gross win in 2017 with online contributing €380 million of that total, according to H2 Gambling Capital data
Jakob Lorentzon, Head of Online Casino, Tipsport, said: “We are delighted to be partnering with such an innovative and dynamic business as Yggdrasil. Their games perform very well in regulated markets and we are very much looking forward to offering them to our large and expanding customer base.
