SBC News Voice of the Sports Betting Industry
10Bet, one of the world’s fastest growing online sports betting operators, has signed a major three-year partnership agreement with EFL Championship side Blackburn Rovers, becoming the club’s Official Principal Sponsor. 10Bet Marketing Director Daniel Corcos explains the thinking behind the deal.
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10Bet’s deal to become the Official Principal Sponsor of EFL Championship side Blackburn Rovers marks our first foray into the UK football sponsorship arena, and is a major step forward in the brand’s expansion strategy.
The partnership significantly enhances 10Bet’s profile, allowing us to promote our class-leading sports betting product to a much wider audience.
As founder members of both the Football League and the Premier League, Blackburn are the perfect fit for 10Bet, one of the longest-running online bookmakers. Rovers are a club with an illustrious history, having famously won the Premier League title on the final day of the 1994-5 season, and after achieving promotion back to the Championship last season, have a bright future ahead of them.
We are looking forward to supporting both the fans and the local community, building on the feel-good factor generated by the team’s recent success, as Tony Mowbray and the lads campaign to get back in the top flight where they belong.
Fresh New Visual Identity
The new 10Bet visual identity will now feature on the front of Blackburn’s famous blue and white shirts for the next 3 seasons, around the club’s historic Ewood Park stadium, and on all commercial and consumer communications distributed by the club. 10Bet will also supply exclusive match programme editorial content.
With uniquely knowledgeable and passionate punters and a decades-long history of nationwide licensed sports betting, the UK market is undoubtedly the benchmark for the global online betting industry.
As such, we are determined to expand our UK market share as the basis for our wider international growth strategy, with the Rovers fanbase as a core element of our membership.
This deal comes at the perfect time for 10Bet, just a few months after the launch of our totally revamped responsive website and the addition of a raft of cutting-edge betting features which illustrate our position as an innovation leader.
Massive In-Play Offering
Unique features like Pulse Bet, offering jackpot-style rising payouts on in-play football bets, and Action Betting, a quick-fire bet suggestion tool powering the fastest placement in the industry, offer UK customers a range of options that will deliver true standout value in a crowded marketplace.
These mobile-first options are designed to appeal to fresh demographics, who bet exclusively on their smartphones and who are crucial to the future success of the 10Bet brand. In-play provides players with the most accessible and exciting form of betting, and 10Bet is already known around Europe as the leader in the field.
Looking around the top divisions in England, it is clear that the online betting sector is becoming increasingly competitive – 17 of the 24 teams in the Championship are sponsored by online betting or casino companies.
However, we are confident that as 10Bet is exposed to a far larger pool of potential customers, the savvy British player will appreciate the quality of our offering, its user-friendly interface, unique features and an industry-leading number of pre-match and in-play markets.
A hugely successful World Cup for 10Bet has already proved the value of a superior sportsbook product, and in the coming months we intend to take this to the next level, providing Blackburn fans, football supporters and sports bettors across the UK with the most reliable and rewarding online betting experience.
