News UK’s online bingo property Sun Bingo has confirmed that it has become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’, starting this Monday 16th July.
Broadcast since 2005, The Jeremy Kyle Show is considered a long-standing flagship asset for ITV’s daytime TV programming.
The sponsorship sees Sun Bingo secure TV idents for the morning program alongside video-on-demand VOD promotional content.
Furthermore, the sponsorship will be additionally supported with exclusive social media inventory, which represents a first for any commercial partner involved with The Jeremy Kyle Show.
Updating the market, Hannah Swales, Head of Sun Bingo, stated that the Jeremy Kyle Show sponsorship would become Sun Bingo’s latest high profile/coverage lead partnership.
“The Jeremy Kyle Show is one of the UK’s prime daytime TV shows with over 3000 episodes to date. We are excited to be partnering up with ITV and we’ll be looking to build on our latest campaign of ‘Are you Gonna Bingo’ to deliver a fun and engaging message to a brand new audience.”
Supporting the TV sponsorship, Sun Bingo has appointed Pulse London’s sister agency The&Partnership as marketing lead, assisting the sponsorship’s creative content, direction and promotional messages.
Backing the sponsorship, Yan Elliott, Joint Executive Creative Director at The&Partnership London, said:
“It was a delight to have comedian Jayde Adams back in the studio from our ‘Are You Gonna Bingo?’ campaign to help us create some genuinely funny, relatable characters. The partnership with Jeremy Kyle is perfect for the brand, and we hope Jayde and her pals keep audiences as entertained as the show does!”