Industry technology provider SBTech details its ‘second major US sports betting announcement’, confirming that it will act as lead betting systems provider for the Resorts Casino Hotel in Atlantic City New Jersey.
Securing the partnership, SBTech has been selected by Resorts governance to provide its legacy Boardwalk casino with a full omni-channel sports betting solution servicing on-property, digital and mobile channels.
The partnership continues SBTech’s US commercial momentum, as the technology group secured the lead ‘multi-jurisdictional’ betting systems supplier contract for leading US racetrack operator Churchill Downs back in May 2018.
Confirming SBTech as lead betting systems supplier, Resorts governance stated that they had selected a technology partner with a ‘proven track record in rapid deployment within newly regulated markets’.
Mark Giannantonio, President & CEO of Resorts Casino Hotel, commented: “After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”
In addition to providing Resorts’ new multi-channel betting systems, SBTech will further act as the lead risk management and trading partner for the New Jersey Casino, seeking to deliver a bespoke risk management strategy enhancing Resorts day-to-day operations.
In 2018, the Resorts Casino Hotel celebrates its 40th year as an Atlantic City New Jersey enterprise. As the first licensed casino hotel outside of Nevada, Resorts seeks to deliver betting services to its patrons in 2018.
Richard Carter Group CEO of SBTech stated “Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”