Industry-independent watchdog The Senet Group has confirmed the appointment of Sarah Hanratty as new Chief Executive, replacing former incumbent George Kidd who announced his leadership departure last May.
Hanratty who will take leadership on 6 August 2018, joins the Senet Group from UK alcohol standards association The Portman Group, where she most recently served as Deputy Chief Executive & Director of Corporate Affairs (2013-2018).
A seasoned government policy and communications advisor, Hanratty takes charge of The Senet Group, as the watchdog seeks to improve all-around industry standards, awareness and messaging on problem gambling.
Launched in January 2015, in response to public concerns regarding gambling its advertising, The Senet Group seeks to work with the UK government, UKGC and industry stakeholders to develop a safer and fairer marketplace.
Updating the market, Gillian Wilmot, Chairman of the Senet Group, backed the appointment of Hanratty, who has proved effective in improving all-around industry standards and best practices during her time at The Portman Group.
“Gambling is enjoyed safely by millions of people as a leisure activity each year, yet the industry faces an immense challenge to regain the public’s trust and confidence. Sarah brings a wealth of experience in effecting change across the alcohol sector and has done much to secure its sustainability as a category which adds positively to society and our national way of life.”
Hanratty has prior industry experience having served as Head of Communications for the National Lottery Commission (2004 – 2010)
Hanratty commented on leading the Senet Group “I am delighted to be joining the Senet Group, bringing my experience from the Portman Group where member companies are recognised for their responsibility leadership. I see many parallels with the Senet Group, whose partners and Board have already achieved a great deal, not least through its stand-out responsible player messaging and public commitment to improve player safety. I look forward to building on this strong foundation and the important work in the gambling sector done to date.”