SBC News Voice of the Sports Betting Industry
Stockholm-listed Cherry AB has confirmed that it will launch new Swedish online casino property Hajper.com, operated by its B2C division ComeOn.
Hajper.com will be ComeOn’s second ‘instant withdrawal’ online casino, following the successful launch of Snabbare.com last December 2017.
Developed for the Swedish market, Hajper.com aims to deliver customer withdrawals within a 15-minute timeframe. Furthermore, the online casino has been developed to allow ‘instant play’ on its games inventory without players needing to undertake full registration.
Updating the market on Hajper.com’s launch Tomas Johansson, Interim CEO of ComeOn, said:
“Following the launch of Snabbare in Sweden and Nopeampi in Finland, we are happy to be able to bring yet another exciting brand to the Swedish customers. With Hajper we hope to cater for a larger portion of the Swedish market, with a brand that will be different in both play features and marketing concepts.”
Cherry AB and its ComeOn division, are set to bolster their presence within the Swedish online gambling market, ahead of the introduction of a new national gambling framework, set to be delivered by January 2019.
This April, Cherry governance announced the appointment of Lahcene Merzoug as new Managing Director for ComeOn, succeeding Tomas Johansson who is set to take on a corporate advisory role, focusing on growth strategies for the Stockholm enterprise.
