Lottoland expands into the Italian market

Online lotto operator Lottoland has announced that it has acquired a majority stake in one of the most popular lotto and online games sites in Italy, Giochi24.

The Italian site has been operational since 2008 and was one of the first companies to get approval by the Italian regulator – Dogane e dei Monopoli. This partnership will combine both companies expertise in the online sector.

Lottoland has also launched its own site www.lottoland.it, enabling players based within Italy to buy a ticket and play lotteries; including SuperEnalotto, 10e Lotto, scratchcards, instant win games, bingo and casino games.

Lottoland’s CEO Nigel Birrell commented: “We are delighted to have partnered with Giochi24 and to enter into the regulated Italian market. Italy is a vibrant, growing market with huge potential and we are very confident there is a strong appetite for our jackpot offering.”

With the acquisition of Giochi24 and its license for the Italian market, Lottoland adds its 8th national gambling licence to its portfolio, after the UK (3 licenses), Ireland, Australia and Gibraltar (2 licenses).

Paolo Di Feo, CEO of Giochi24 added: “We are very excited to have partnered with Lottoland and the opportunities that will bring to both businesses. We are also thrilled to be able to provide Italian players with two sites, Giochi24.it and Lottoland.it.

“We are now in a great position to fulfil our mission – to have the most complete offering of games of luck and lotteries that are approved by the regulator and available to players in a simple and easy format.”

Lottoland has also been looking to expand its presence within the UK market after it was announced as the sponsor of ITV’s new Who Wants to Be a Millionaire series.

Commenting on the sponsorship, Birrell stated: “We are very proud to be sponsoring the new series of Who Wants to Be a Millionaire, with Jeremy Clarkson taking over the driving seat of the series, it is sure to be a hit.”