Stanleybet Romania appoints Kambi to build its omni-channel muscle

Stockholm-listed, betting platform and software provider Kambi Group Plc, has expanded its presence within the regulated Romanian gambling market in partnership with Stanleybet.

Updating the market, Kambi leadership confirms that it has secured the lead omni-channel platform supplier agreement for Stanleybet Romania’s digital and retail properties.

The agreement follows an extensive tender process undertaken by StanleyBet governance, seeking a sportsbook platform provider able to service its ‘+300 Romanian betting shops and fast-growing digital presence’.

“As one of the strongest sports betting brands in Romania, I’m delighted Stanleybet Romania has chosen Kambi and our market-leading Sportsbook to springboard the company to its next phase of growth,” Kristian Nylen, Kambi Chief Executive, said.

“The agreement reflects the strength of our multi-channel offer, as well as the flexibility of the Kambi Sportsbook, with Stanleybet keen to offer their customers a unique and differentiated sports betting experience,”

Kambi development teams have begun the integration of systems and the full migration is expected to be finished in a matter of weeks and ahead of this summer’s football World Cup.

StanleyBet Romania governance detailed that its choice of Kambi as lead omni-channel sportsbook supplier was determined by the firm’s ability to scale products for both retail and digital disciplines, in-line with the firm’s long-term Romanian growth strategy.

Sorin Georgescu, Stanleybet Romania Chief Executive, commented: “This partnership is a key milestone for Stanleybet Romania’s evolution in the local market. During the tender process, it quickly became clear Kambi not only had the best sportsbook in the field but also possessed the most sophisticated proprietary technology in the industry.

“Our mission is to offer our customers the best sports betting experience possible and by partnering with Kambi we will be able to do exactly that, with the added flexibility to differentiate and stay true to the strong Stanleybet Romania brand,”