AgiproNews’ Italian View – PokerStars enhances its position in record breaking March

March 2018 has been a fruitful month for Italian online casino stakeholders, setting a new industry revenue record of €60.6 million, Italy’s highest trading figure to date.

The Stars Group’s Italian PokerStars property maintains its position as top Italian online casino securing a marketplace revenue share of 9%.

However, PokerStars.it is closely followed by legacy casino incumbents Lottomatica and Sisal, who maintain a respective 8.8% and 8.3% of revenue market shares.

Replicating dynamics witnessed within the Italian online betting sector. Competition within Italy’s online casino space is diverse, as established Italian operators compete against the market’s new faces.

At present, The top ten online casino operators include Eurobet (6.2%), 888 (5.6%), Snaitech (5.5%), bwin (5.5%), William Hill (4.5%), Starvegas (4, 1%) and Sks365 (4.1%).

Supporting online casino growth, the Italian market is recording ‘positive gains’ for online poker tournaments and skill games which reported March revenues of €8 million.

Nevertheless, as a marketplace, online poker continues to be dominated by PokerStars, who control a +62% of current market-share, leaving little room to maneuverer for the competition.

PokerStars closest poker competitors remain Sisal and Lottomatica, with approximately 6% each of market revenues.

In 2018, Italian betting analysts are closely monitoring the movements of PokerStars owner The Stars Group Inc, who seek to establish its BetStars.it as the fastest growing new incumbent, in Italian online betting. D

In a changing Italian marketplace, can The Stars Group deliver its triple threat of dominating casino, poker and sportsbook digital disciplines…

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