We are delighted to announce that we are sponsoring the CONIFA World Football Cup in London this summer.
— Paddy Power (@paddypower) March 21, 2018
Paddy Power has become the lead sponsor of the ‘CONIFA – World Football Cup 2018’ tournament, which will be hosted in London (31 May – 10 June).
CONIFA, the ‘Confederation of Independent Football Associations’ is the international governing body for Non-FIFA syndicated football associations.
Paddy Power marketing, details that it wants to support the ‘rebels and wildcards of world football who FIFA refuse to recognise’.
Countering the FIFA Russia World Cup, this summer’s CONIFA tournament has been expanded to sixteen teams, including the exiled people of Tibet, the Zimbabwean region of Matabeleland, the Isle of Man and Yorkshire.
Confirming its sponsorship, Paddy Power released a Youtube video featuring CONIFA president Pers Anders Blind and former Premier League stars Paul Ince and Sol Campbell.
Paddy Power will further support the CONIFA tournament streaming the tournament’s matches across its social media channels.
Company spokesman Paddy Power said: “We love the idea of a tournament which represents the underdog, and sticks one up FIFA.
“English fans have little or no incentive to go to Russia, so we thought we’d give them an alternative right on the doorstep.No millionaires, no prima donnas, just decent lads who are every bit as patriotic as every other international player.”