SBC News Voice of the Sports Betting Industry
Industry design, innovation and software development agency Degree53 has developed and launched an end-to-end sportsbook platform for private bookmaker Goldchip (Goldchip.com).
Goldchip a traditional phone-based bookmaker for high net worth individuals had tasked Degree53 with ‘bringing its services into the digital space’.
Undertaking the project, Manchester-based Degree53 has delivered Goldchip an entire operating system for its betting services, which include a bespoke website and mobile apps on iOS and Android.
Moving forward, Goldchip will be able to service its VIP customers with digital betting provisions including in-play, ante-post and request-a-bet functionalities.
Stephen Smith, Managing Director at Goldchip comments: “We’re very happy with our sportsbook platform. The team at Degree 53 took us through a number of workshops to determine all the necessary elements before the build and made it clear from the start what was required for the project. They were very diligent in their approach and addressed all of our requirements throughout the project. Ensuring a high level of security and meeting compliance regulations was one of the key priorities.
The team worked hard to include all the necessary measures to address this and have implemented a number of security layers to minimise liability for us. We’re very happy with how they’ve evolved our brand and moved our services into the digital environment. We work with high-value customers, so it is important that our product exceeds their expectations, reflects our premium offering and provides an excellent betting experience across all channels.”
The launch of Goldchip’s sportsbook platform, has seen the premium bookmaker rebrand its business.
Andrew Daniels, Managing Director at Degree 53, was pleased to have delivered on one of his agency’s biggest development projects to date.
The Goldchip project involved a significant product discovery period to identify all the components required for the platform’s development and operation. Project provisions included third-party trading feed integration, security measures, customer management, CRM, bonusing, trading, KYC, reporting and agent management services – all of which Degree 53 built into Goldchip’s new backend system.
“Goldchip’s sports betting platform is one of our biggest projects to date and I’m really proud of what we’ve achieved. More operators are looking to move their services onto an in-house platform with a fully bespoke design. It’s a substantial undertaking, but it offers more control over what they can offer their customers and is much more rewarding in the long run. There are many more great opportunities for Goldchip to expand on their platform, and we look forward to working with them in the future and help them grow.”
