SBC News Voice of the Sports Betting Industry
Online gambling group, Sky Betting & Gaming (SB&G) has today confirmed that it will renew and extend its ‘decade-long’ trading and in-play solutions partnership with Betgenius (Genius Sports subsidiary).
Updating the market, SB&G will continue to utilise Betgenius trading provisions and market expertise in support of its fast growth Sky Bet online sportsbook.
Betgenius has a been a key partner of Sky Bet since 2008, acting as ‘primary trading partner’ for the bookmaker’s day-to-day operations, supporting the significant scale in pre-match and in-play market offerings and pricing across its sports inventory.
Commenting on the Betgenius partnership extension, Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, detailed:
“Betgenius has been a key partner of ours for over a decade. In-play betting, in particular, has been a major driver of growth for us and our high-quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”
The partnership renewal will further see Sky Bet’s UK and Italian market properties benefit from Betgenius’ unique High Availability Cash Out service.
A delighted Matt Stephenson Managing Director of Betgenius commented on extending Sky Bet’s legacy contract;
“We are extremely proud to agree on a long-term extension to our relationship with Sky Bet. Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is a testament to the quality of our technology and trading expertise.”
