Sky Bet extends legacy trading partnership with Betgenius

Online gambling group, Sky Betting & Gaming (SB&G) has today confirmed that it will renew and extend its ‘decade-long’ trading and in-play solutions partnership with Betgenius (Genius Sports subsidiary).

Updating the market, SB&G will continue to utilise Betgenius trading provisions and market expertise in support of its fast growth Sky Bet online sportsbook.

Betgenius has a been a key partner of Sky Bet since 2008, acting as ‘primary trading partner’ for the bookmaker’s day-to-day operations, supporting the significant scale in pre-match and in-play market offerings and pricing across its sports inventory.

Ronnie Whelan – Sky Bet

Commenting on the Betgenius partnership extension, Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, detailed:

Betgenius has been a key partner of ours for over a decade. In-play betting, in particular, has been a major driver of growth for us and our high-quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

Matt Stephenson – Betgenius

The partnership renewal will further see Sky Bet’s UK and Italian market properties benefit from Betgenius’ unique High Availability Cash Out service.

A delighted Matt Stephenson Managing Director of Betgenius commented on extending Sky Bet’s legacy contract;   

“We are extremely proud to agree on a long-term extension to our relationship with Sky Bet. Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is a testament to the quality of our technology and trading expertise.”