Betsson promotes Ronni Hartvig to Group CCO as company sharpens localisation strategy

Ronni Hartvig – Betsson AB

Updating the market, Stockholm-listed online gambling group Betsson AB has confirmed the appointment of Ronni Hartvig as Chief Commercial Officer (CCO).

Hartvig is promoted to the group-wide executive role, having most recently served as Managing Director of Betsson’s NordicBet property (2015-2017).

A seasoned industry executive, Hartvig holds a deep understanding of industry operations; focusing on building sustainable player acquisition to retention programmes for multi-brand betting operators.

As new CCO, Hartvig will be supported by Betsson’s senior management appointments of Gary Myers, former Head of API at Ladbrokes, as new Head of Affiliates and former Catena Media search lead Eitan Gorodetsky as new Head of SEO.

Confirming Hartvig as group commercial lead, Betsson further details that it has undertaken a structural change to its day-to-day operations, focusing on ‘sharpening its localisation strategy’.

Previously split by subsidiary brand, Betsson group will now shift to a ‘local approach’ operated by new country-specific teams.

“We are moving into having country teams which provides increased agility. Within those teams, our commercial and marketing colleagues work closely together from a country perspective. The people in those teams are mainly native speakers of the particular country and can help align us with that we do on customer retention and what we do externally for acquisition and branding purposes” says Ronni Hartvig details to SBC.

“You can say that we are giving the country teams more responsibility. The whole idea here is to sharpen the localised teams as they understand the market, the product and what the consumers want. Now they really feel ownership”.

Moving forward Hartvig will be a key stakeholder in the execution of Betsson’s recently launched group optimisation and refinement programme, restructuring the firm’s commercial structure and output.

“For me, team culture is very important and work climate is a matter for all, not just an HR-issue. I believe I know how to create a good environment within a team, getting the right people on board and working with the team mentality.

“Empowering people is very important. To trust them and make them see how they contribute to the business.”